The Walmart Marketplace Retailer Agreement is a legally binding contract between sellers and Walmart, which sets forth the terms and conditions for using the Walmart Marketplace as a sales channel. Section 11 of the Walmart Marketplace Retailer Agreement is one of the most important sections, as it outlines the rules and requirements for Walmart Marketplace sellers.
Section 11 covers a variety of topics, including product listing requirements, pricing, and order fulfillment. It also includes guidelines for handling customer service, returns, and cancellations, as well as rules for intellectual property and content.
Product Listing Requirements
To list products on the Walmart Marketplace, sellers must comply with certain guidelines established by Walmart. These guidelines include providing accurate and complete product information, including product titles, descriptions, and images. Sellers must also ensure that their products meet safety and quality standards, as well as comply with all applicable laws and regulations.
Pricing Requirements
Walmart has strict requirements for the pricing of products listed on the Walmart Marketplace. Sellers must comply with these pricing requirements, which include offering competitive prices, accurately reflecting the cost of the product, and avoiding misleading or false pricing information.
Order Fulfillment
Sellers are responsible for fulfilling customer orders in a timely and efficient manner. To do this, sellers must ensure that their inventory levels are accurate and up-to-date, and that they are able to handle the volume of orders placed on the Walmart Marketplace. Sellers must also provide tracking information to Walmart and customers, and comply with Walmart`s shipping and delivery requirements.
Customer Service, Returns, and Cancellations
Sellers are responsible for providing excellent customer service to their Walmart Marketplace customers. This includes promptly responding to customer inquiries and complaints, processing returns and cancellations in a timely manner, and complying with Walmart`s policies regarding refunds and exchanges.
Intellectual Property and Content
Sellers must comply with all applicable laws and regulations regarding intellectual property and content. This includes ensuring that all product information and images are original or have appropriate licensing and permissions, and avoiding any infringement of copyrights, trademarks, or patents.
In conclusion, Section 11 of the Walmart Marketplace Retailer Agreement is a critical section for all Walmart Marketplace sellers. It outlines the rules and requirements for product listing, pricing, order fulfillment, customer service, and intellectual property, and failure to comply with these rules can result in suspension or termination of a seller`s account. As a seller, it is important to carefully review and understand Section 11, and to ensure that you are fully compliant with all of its requirements.